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Rolls out intimate skincare and hair removal care in 990 Ulta stores nationwide.
March 6, 2023
By: Lianna Albrizio
Associate Editor
Canadian indie brand Bushbalm, which specializes in bikini line skincare with a focus on pre- and post-hair removal care, in now available on Ulta.com and in 990 Ulta stores nationwide, marking its first major retail partnership in the US beauty market. Selected for the Sparked at Ulta Beauty program, Bushbalm will be positioned within the store’s revamped shaving section to address consumers’ growing interest in intimate skincare and hair removal care. Aside from its results-driven p...
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